Franklin Sports, Inc. Minimum Advertised Price (MAP) Policy

Effective Date: January 1, 2026

1. Purpose

To protect the integrity of the Franklin brand and the value of its products, Franklin Sports, Inc. (“Franklin”) has established this unilateral Minimum Advertised Price (MAP) Policy. The policy is designed to ensure fair competition among all resellers and to maintain the brand’s premium image.

2.Policy Statement

The MAP Policy applies to all resellers of Franklin products in the United States. The policy prohibits resellers from advertising products covered by this policy at a price lower than the MAP listed in the Schedule of Products (Appendix A). This policy applies to all forms of advertising, including but not limited to:

• Reseller websites and email marketing
• Digital advertising, including but not limited to banner ads and search engine sponsored links
• Printed advertisements (flyers, posters, mailers)
• Broadcast advertisements (radio, TV)
• Social media ads and promotions

Note: This policy does not apply to the actual sales price. Resellers remain free to sell the products at any price they choose.

3. Policy Coverage

This policy covers all advertised prices, whether in print or online, that can be seen or inferred by the public prior to purchase. “Strike-through” pricing, “click for price,” and discounts applied in cart that result in pricing below MAP may also violate this policy, subject to Franklin’s discretion.

4. Bundling

Products may not be bundled with other products or services (whether made by Franklin or not) in a manner that results in an effective advertised price below MAP, unless specifically authorized in writing by Franklin.

5. Compliance

Each reseller is solely responsible for deciding whether to comply with this MAP Policy. Franklin is solely responsible for determining whether a reseller has chosen not to comply with this MAP Policy and for imposing consequences if a reseller so chooses. Consequences include, but are not limited to: (a) suspending shipments of the product that is advertised at a price below MAP, (b) suspending shipment of a broader category of products, (c) suspending all Franklin products, and (d) terminating Franklin’s relationship with the reseller.

6. Policy Administration

This policy is unilateral and non-negotiable. Franklin does not seek, and will not accept, any agreement or assurance from any reseller to comply with this policy. All decisions regarding interpretation and enforcement of this MAP Policy shall be made by Franklin in its sole discretion.

Franklin reserves the right to modify, suspend, or cancel this MAP Policy, or modify any or all MAPs at any time. Franklin will provide notice of any such modifications, suspension or cancellations to resellers by email and will keep an updated MAP Policy and Schedule of Products at https://b2b.franklinsports.com/map-policy. It is the responsibility of each reseller to check for updates.

All inquiries should be directed to [email protected]

Appendix A: Schedule of Products Subject to MAP Policy